About Us

Specializing in the research, development, purification, processing, and sales of effective monomers and active ingredients derived from natural plants.

ABOUT US

Jiangxi Hairui Natural Plant Co., Ltd. is a high-tech enterprise integrating the R&D, purification, processing, and sales of active monomers and active ingredients from natural plants. Founded in 2006, the company is located in Jinggangshan Economic and Technological Development Zone, Ji'an City, at the foot of Jinggangshan, a renowned revolutionary base area. It covers a land area of 1.472 hectares, with a building area of 15,000 square meters, and has a total investment of over 56 million RMB.
The company is equipped with high-tech testing equipment, high-performance liquid chromatographs, and a full range of experimental facilities. It adopts state-of-the-art supercritical CO₂ extraction technology and advanced computer-programmed continuous vegetable oil extraction lines, along with modern automatic multi-functional hot-pressing and cold-pressing extraction equipment with a daily feeding capacity of 50 tons. It also has mixers, various pulverizers, and other processing equipment, enabling an annual production capacity of over 1,000 tons.

View details ➜
2006

Gross floor area

14720 ㎡

Company's land area

15000 ㎡

Gross floor area

Company Culture

Upholding the core values of "Team Collaboration, Customer Centricity, Courageous Accountability, and Social Repayment", the company has built a domestic sales team of over 10 professionals and an international business team of the same size. Our product sales network covers Chinese mainland, Hong Kong, Macao, Taiwan, as well as more than 100 global markets across North America, Europe, Southeast Asia and Africa.

Company Mission

Dedicated to the professionalization, sustainability, and internationalization of China's plant extract industry, we will help propel China's plant extract industry onto the world stage!

Corporate Vision

Become a leader in China's

plant extract industry.
An influential company!

Core Values

Team first, customer foremost.
Take responsibility bravely and be

grateful to society.

Business Philosophy

Select natural raw materials and adhere to strict quality standards.Uphold integrity as our foundation and strive for long-term win-win cooperation.

Qualification & Honor

For over a decade of relentless efforts, we have earned numerous corporate honors.

Food Production License
License for the Operation of Hazardous Chemicals
Discharge Permit
ISO Three-System Certification Certificate
ISO Three-System Certification Certificate
ISO Three-System Certification Certificate
See more ➜

DEVELOPMENT HISTORY

A Timeline of Major Events at Jiangxi Hairui Natural Plant Co., Ltd.

2006
In 2006, Qingyuan Zhenxing Spice Refinery, the predecessor of the company, was officially established. In the same year, we set up a domestic business sales team on Alibaba and launched our online marketing layout.
In 2006, Qingyuan Zhenxing Spice Refinery, the predecessor of the company, was officially established. In the same year, we set up a domestic business sales team on Alibaba and launched our online marketing layout.
2008
In 2008, the company's product portfolio continued to expand, growing from just over a dozen initial varieties to more than 30 through development and market expansion.
In 2008, the company's product portfolio continued to expand, growing from just over a dozen initial varieties to more than 30 through development and market expansion.
2009
Since 2009, our company has been a regular exhibitor, participating in CPhI China (World Pharmaceutical Raw Materials Exhibition) held in Shanghai every year.
Since 2009, our company has been a regular exhibitor, participating in CPhI China (World Pharmaceutical Raw Materials Exhibition) held in Shanghai every year.
2010
In 2010, the company established an international marketing team, successfully opened up the Southeast Asian market, and turned a new chapter in its overseas business.
In 2010, the company established an international marketing team, successfully opened up the Southeast Asian market, and turned a new chapter in its overseas business.
2012
In 2012, to adapt to large-scale development, Qingyuan District Zhenxing Spice Oil Refinery was officially renamed Ji'an Hairui Natural Plant Co., Ltd., marking the start of a brand-new development phase.
In 2012, to adapt to large-scale development, Qingyuan District Zhenxing Spice Oil Refinery was officially renamed Ji'an Hairui Natural Plant Co., Ltd., marking the start of a brand-new development phase.
2013
In 2013, to further expand its business and production scale, the company established Jiangxi Hairui Natural Plant Co., Ltd. In December of the same year
In 2013, to further expand its business and production scale, the company established Jiangxi Hairui Natural Plant Co., Ltd. In December of the same year, it acquired 1.472 hectares of industrial land on Jiahua Avenue in the state-level Jinggangshan Economic and Technological Development Zone of Ji'an, embarking on a new journey of standardized and large-scale development.
2014
In 2014, building on its steady strategic layout, Jiangxi Hairui Natural Plant Co., Ltd. achieved a major breakthrough in its domestic business, with sales exceeding the 10-million-yuan mark for the first time
In 2014, building on its steady strategic layout, Jiangxi Hairui Natural Plant Co., Ltd. achieved a major breakthrough in its domestic business, with sales exceeding the 10-million-yuan mark for the first time, injecting strong impetus into the company's sustainable development.
2015
In 2015, we achieved another milestone in brand development. Our "Puluoti" trademark was officially approved, marking a solid step in our brand-driven growth.
In 2015, another breakthrough was made in brand building: the trademark "Puluoti" under Ji'an Hairui was officially approved by the Trademark Office of the State Administration for Industry and Commerce, marking a solid step forward in the company's brand-oriented development.
2016
In 2016, we prioritized quality enhancement by introducing professional plant oil testing equipment, strengthening our quality control system and solidifying our product's core competitiveness.
In 2016, focusing on quality improvement, Ji'an Hairui introduced professional plant oil testing equipment for the first time, further improving its product quality control system and consolidating the core competitiveness of its products.
2017
In 2017, Jiangxi Hairui officially established its presence in the Ji'an National Jinggangshan Economic and Technological Development Zone.
In 2017, the company entered a new stage of development as Jiangxi Hairui officially settled in the state-level Jinggangshan Economic and Technological Development Zone of Ji'an. In the same year, a new office building and production workshop with a total construction area of over 7,000 square meters were successfully put into use, providing solid support for the company's large-scale production and standardized operation.
2018
In 2018, we expanded our global footprint and capabilities by exhibiting at the Las Vegas Plant Extract Show and Pakistan Animal Husbandry Expo
In 2018, the company's overseas presence and comprehensive strength advanced in tandem. As an exhibitor, we actively participated in the Las Vegas Plant Extract Exhibition in the United States and the Pakistan Animal Husbandry Exhibition, further expanding our overseas market channels. In August of the same year, Jiangxi Hairui successfully registered and obtained national import and export credit for the first time, providing strong support for overseas business development. In November, the company submitted 10 patent applications to the National Intellectual Property Administration, which were officially accepted, demonstrating the company's independent R&D capabilities. From 2014 to the end of 2018, Jiangxi Hairui's sales achieved a compound annual growth rate of over 50% for five consecutive years, maintaining a high-speed development momentum and steadily enhancing the company's influence.
2019
In May 2019, Jiangxi Hairui put into operation a state-of-the-art plant extraction tank with a brand-new, environmentally friendly heating capacity of 10 tons.
In 2019, we delivered all-around breakthroughs in production, qualifications, markets, and performance. May: Commissioned 10-ton eco-friendly extract tanks, boosting production efficiency and sustainability. June: Secured 1M+ RMB on-site orders from Mexico and a 1M+ RMB single-product order from Hebei, driving domestic and international growth. July: Earned full FDA certification, opening doors to premium global markets. Yearly highlights: Awarded "Contract-abiding and Credit-worthy Enterprise," hit 20M+ RMB turnover, and expanded labs and production capacity. December: Attained High-tech Enterprise status, validating our R&D leadership and high-quality growth.
2020
In 2020, we thrived amid the pandemic, hitting 30M+ RMB in annual sales and maintaining rapid growth.
In 2020, the company achieved rapid development, forging ahead against the backdrop of pandemic prevention and control and making breakthroughs on multiple fronts. The annual total performance successfully exceeded 30 million yuan, maintaining the momentum of rapid growth. Faced with the impact of the pandemic on offline foreign trade, the company promptly adjusted its strategy, shifting overseas business from offline to online, and successfully achieved a breakthrough in foreign trade performance exceeding one million US dollars for the first time, demonstrating strong market adaptability. In August, the company received recognition once again, being awarded the "Contract-abiding and Credit-worthy Enterprise" certificate by the Ji'an Municipal Administration for Market Regulation, further consolidating its good reputation. In October, the company opened up Google promotion channels, strategically deployed overseas online marketing, and built new bridges for the continuous expansion of overseas business, injecting new vitality into the long-term development of the enterprise.
2021
In 2021, we advanced our marketing, certifications, and internal management in lockstep.
In 2021, the company achieved simultaneous upgrades and steady progress in marketing layout, qualification certification, and internal management. In August, we launched our presence on China Manufacturing Network, further expanding our overseas online marketing channels to complement our Google promotion efforts, and comprehensively enhancing the company's overseas exposure. In October, the company's reputation was further elevated as it was again awarded the "Contract-abiding and Credit-worthy Enterprise" certificate at the provincial level, demonstrating its philosophy and strength of honest operation. In the same year, to meet the needs of the company's large-scale development and improve internal management, we fully implemented standardized work safety management and successfully obtained the Work Safety Standardization Certificate that year. This further standardized production and operation processes, strengthened the work safety line, and provided solid support for the company's high-quality development.
2022
In January 2022, we achieved a major qualification milestone by successfully passing the ISO Tripartite Certification.
In January 2022, the company's qualification construction reached a new height as it successfully passed the ISO Tripartite Certification, which includes the Quality Management System Certification, Occupational Health and Safety Management System Certification, and Environmental Management System Certification. This marks that the company has met industry standards in quality management, occupational health and safety protection, and environmental protection, further improved its management system, enhanced its core competitiveness, and provided solid support for the sustainable development of the enterprise.
2023
In 2023, we advanced hardware, innovation, and growth with steady, quality-focused steps.
In 2023, the company focused on hardware upgrades, technological innovation, and performance planning, achieving steady progress and quality improvement across multiple fronts. In February, the company launched the renovation of its exhibition hall to create a multi-functional space. This was designed to provide visitors with a superior experience, helping them quickly and comprehensively understand our products, while enhancing brand presentation and streamlining client communication. In July, Workshop No. 5 was successfully completed, effectively expanding production capacity, optimizing production layout, and providing solid hardware support for increased output. In the same year, the company achieved remarkable technological innovation, with 7 invention patents successfully granted, further consolidating its independent R&D capabilities and strengthening its core technological barriers. With a long-term perspective, we set our annual total performance target, aiming for a 50% year-on-year increase compared to 2022, providing clear direction and strong impetus for our continued high-quality development.
2024
In 2024, we drove high-quality growth through capacity upgrades, certifications, IP expansion, and business diversification.
In 2024, we drove high-quality growth through capacity upgrades, certifications, IP expansion, and business diversification. May: Commissioned a Class 100,000 cleanroom and applied for cosmetics & food additive licenses, laying the groundwork for new markets. July: Earned "Ji'an Patent Demonstration Enterprise" and "National IP Advantage Enterprise" status, validating our R&D leadership. August: Expanded our business scope to include food additives, feed additives, and cosmetics, embracing a diversified growth model. Yearly: Attained "Innovative SME" status, with a clear roadmap to become a "Specialized, Refined, Differential, and Innovative" and "Little Giant Enterprise" by 2025.
2025
In 2025, we reinforced our global compliance
In March 2025, the company successfully passed the re-certification of the ISO Tripartite Management System, which includes ISO9001 Quality Management System, ISO45001 Occupational Health and Safety Management System, and ISO14001 Environmental Management System. In April of the same year, it successfully obtained Halal certification, fully aligning its management standards with international norms.

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Leader's speech

With the arrival of the 21st century, we are facing an era of unprecedented change. The world is a marketplace, and only those enterprises that gain a competitive edge can survive.
To accelerate enterprise development, Jiangxi Hairui has consistently adhered to the business management philosophy of integrity, pragmatism, innovation, and excellence. Innovation is the driving force behind our enterprise; quality is its lifeblood; and integrity forms its very foundation. Through enterprise development, we will further deepen the adjustment of industrial structure and product mix, thereby making Jiangxi Hairui’s natural plant products bigger and stronger. Relying on our massive production scale, advanced manufacturing technologies, and scientifically structured management system, and guided by the principle of delivering high-quality enjoyment at affordable prices to consumers, we remain down-to-earth, uphold moral principles in all that we do, and strive to serve society even better.
The future of a company hinges on how many insightful perspectives it possesses, whether it adopts leading-edge management practices, and whether it creates the highest value that exceeds customer expectations. To adapt to the rapidly changing market dynamics, Jiangxi Hairui has made substantial investments and relentless efforts, achieving remarkable accomplishments, building modern facilities that meet stringent standards, establishing a scientifically sound and well-rounded management system, and cultivating a highly qualified and professional workforce.
Tomorrow, Jiangxi Hairui Natural Plants will embark on a new journey, taking steady, step-by-step steps toward our goal of becoming a world-class enterprise, and striving to “create wealth and benefit society.” Finally, Jiangxi Hairui sincerely welcomes all sectors of society and colleagues from around the globe to join us in common development and shared progress.

Contact Us

Address:No. 267, Jiahua Avenue, Jinggangshan Economic Development Zone, Jianning City, Jiangxi Province, China

Phone:0796-8107398/ 18807962688

Email:jahrzw@163.com

Official website:www.jxhairui.com

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